Sony Music Middle East announced today the appointment of Rami Mohsen as its new Managing Director. With over 20 years’ experience in the entertainment industry, Rami brings a wealth of industry expertise and a proven track record of success to the company. Mohsen will oversee strategy and operations in one of the fastest-growing music markets in the world.
This appointment comes at a time when the MENA region posted the world’s third highest growth rate in 2022, with revenues from recorded music climbing 23.8% to USD$94 million, according to the IFPI 2023 Global Music Report. Streaming accounted for the vast majority of the market, accounting for a 95.5% share of total revenues.
“We are delighted to welcome Rami to the Sony Music Middle East team,”said Shridhar Subramaniam, President of Corporate Strategy and Market Development Asia and Middle East.
“With his progressive outlook on industry trends, a deep passion for artistry, and decisive leadership style, Rami is well-positioned to take Sony Music Middle East to new heights.
His track record in business and market strategy will be invaluable in meeting the evolving demands of the industry and showcasing the diverse range of sounds and traditions that make the region’s music landscape one-of-a-kind.”
“I feel honored to be joining Sony Music Middle East and embarking on this new chapter,”added Rami Mohsen, Managing Director, Sony Music Middle East.
“The region’s music culture holds a special place in my heart, and we have exceptional musicians and performers whose artistry deserves to be recognized worldwide. My priority is to celebrate and preserve this unique musical heritage while ushering in a fresh wave of music and creativity.
With the talented team at Sony Music Middle East, our ambition is to create musical experiences that resonate not only locally, but also on a global scale.”
Rami began his career at Nogoum FM, where he quickly rose through the ranks to become the Network Director of Nogoum FM & Nogoum FMTV. In that role, he successfully managed radio programming, music production, and oversaw the operations of the leading radio station in Egypt and the Middle East.
During his tenure, Rami launched the NRP production unit which allowed in-house creation of content. The vertical integration of content production also led to the establishment of Nogoum Records, now recognized as one of the top music labels in the MENA region.
Prior to joining Sony Music Middle East, Rami also served as the Head of Music – Middle East, North Africa & South Asia Subset at Spotify. In this capacity, he was instrumental in leading Spotify’s music and content strategies, as well as elevating the company’s profile in the MENA region.