PepsiCo Egypt announced the launch of “Pepsi Stars”, a groundbreaking football development program in partnership with global football academy Right to Dream and supported by the PepsiCo Foundation, the philanthropic arm of PepsiCo. With an aggregate investment of EGP 200 million over the next three years, this bold initiative aims to identify and empower Egypt’s
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One minute, you’re living your life peacefully. The next, you’re seeing a weird little creature with sharp teeth, creepy eyes, and troll ears clipped onto everyone’s bags, flooding TikTok feeds, and selling out across the internet. Welcome to the Labubu era. It’s chaotic. It’s oddly cute. And somehow, it’s the It-accessory of 2025. But what
Following its groundbreaking announcement last September in London, New Era Education and the award-winning Moon Hall School UK are proud to announce the official launch of Moon Hall Cairo, Egypt’s first dedicated learning difficulties centre. Operations will begin June 15th, coinciding with the launch of the centre’s official website and a public educational workshop led
If you’ve been wondering why your favorite dessert spot suddenly vanished overnight, you’re not alone. Belban — the wildly popular Egyptian dessert chain known for its viral menu names and fast regional expansion — just announced a full shutdown of its operations in Egypt. Yes, all 110 branches. All factories. All operations. 25,000 employees. Done.
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Google just launched Veo 2, their next-level AI video model, for users in the MENA region—and yes, we jumped on it the moment we got early access. Naturally, our first experiment? A classic Egyptian man drinking his tea, because we are El-Shai, after all. If we’re testing Google’s latest AI video tool, it only makes
As Ramadan comes to an end, the Abu Dhabi Islamic Bank – Egypt (ADIB-Egypt) Charity Foundation is closing the holy month on a high note by adopting four Egyptian women facing tough life challenges. This initiative is part of ADIB-Egypt’s “You Are the Heart of the Story” campaign, dedicated to empowering women and recognizing their
The job market is changing at lightning speed, and the skills you thought were impressive five years ago might be irrelevant by next year. But don’t panic—we’ve rounded up the most essential, practical, and genuinely useful skills that’ll stay relevant, regardless of how quickly industries shift. Here’s your straightforward guide to the specific career skills
Eid break felt like a fever dream—one minute you’re stuffing your face with kahk, the next you’re being dragged back to reality with a calendar full of unread emails. If you’re struggling to get back into work mode, you’re not alone. Here’s a breakdown of the emotional rollercoaster that is returning to work after Eid.
You’ve been staring at your screen for what feels like hours. The ideas aren’t flowing, your motivation is at rock bottom, and suddenly, TikTok scrolling seems way more productive than actually working. Is this creative block, or are you just being lazy? Spoiler alert: It might be both. But here’s the good news—no matter which
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Every year, as soon as the crescent moon appears, Ramadan begins—and so does the real battle. Not just against hunger, but against time. Because let’s be honest, trying to keep up with every Ramadan TV series is basically The Hunger Games. You pick your favorites, strategize your viewing schedule, and pray you don’t fall victim
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Every year on International Women’s Day, we celebrate the achievements of women around the world. Yet, in Egypt, the celebration feels incomplete when looking at the stark reality of workplace inequality. Despite making up a significant portion of the educated workforce, Egyptian women remain shockingly underrepresented in leadership positions. Women hold only 12–14 percent of
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Ramadan is one of the most important and engaging times for content creators in Egypt. With social media usage spiking and audiences craving relevant content, this is the perfect opportunity to connect with your followers, grow your presence, and even monetize your platform. Whether you’re on Instagram, TikTok, or YouTube, here’s how to prepare your
With over 15 years of industry expertise, Bayut has established itself as the UAE’s leading property portal. Now, it’s setting a new standard in Egypt, offering a seamless and innovative approach to property searches. By leveraging cutting-edge technology, a vast network, and a user-centric platform, Bayut is transforming how Egyptians discover and secure their dream
