Makeup lovers, 2024 was a year of beauty discoveries, viral products, and a growing debate: Is luxury makeup really worth it, or are drugstore brands leveling up? Let’s break down the hits and misses of 2024 from both sides of the aisle and find out where your money was best spent. Writer’s Note: These recommendations
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As we wrap up 2024, it’s time to bid farewell to some fashion trends that had their moment but overstayed their welcome. While experimenting with style is all about having fun, certain trends left us scratching our heads or cringing a little too hard. Let’s break down the ones we’re ready to leave behind as
DeFacto, a leading global fashion brand, revealed its highly anticipated New Season Collection during an exclusive event in Cairo. The event, which gathered DeFacto’s key stakeholders in the local market, demonstrates the brand’s unwavering dedication to growth and innovation in Egypt, its second-largest market after Turkey, while strengthening its positioning within the Egyptian fashion landscape.
Renowned fashion influencer and model Georgina Rodríguez has captivated the world with her impeccable style and trendsetting choices. Today, she adds another gem to her crown by showcasing the exquisite creations of Nado’s, a prestigious Egyptian jewelry brand known for its unparalleled craftsmanship and timeless elegance. Georgina Rodríguez has been spotted wearing Nado’s stunning jewelry
The “Sigma Fit World of Champions Initiative,” spearheaded by Nasser Ebrahim, Chief Marketing Officer at Sigma Fit, has garnered global acclaim for its commitment to supporting Olympic champions with high-quality, locally-made sportswear. This initiative has not only showcased the excellence of Egyptian manufacturing but has also received widespread praise from international media and social media
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The Olympic Games are not just a showcase of athletic excellence but also a platform where sports and fashion intersect in vibrant, memorable ways. From the bold and groundbreaking styles of Florence Griffith-Joyner to the sleek and stylish gear of Ato Boldon, these athletes have made significant fashion statements, leaving a lasting impact both on
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As we approach the summer of 2024, the fashion industry continues to pivot towards innovative and sustainable trends, shaping not only the future of apparel but also of environmental consciousness. This season, we are seeing an intriguing blend of technology, eco-friendliness, and a nod to past decades that together forge the path for future wardrobes.
In the ever-evolving landscape of social media, trends come and go, but some can have a profound impact on our health and well-being. Enter the “Anti-sunscreen” movement, or “No Sunscreen”, a viral sensation that has garnered attention on platforms like TikTok. Proponents of this trend argue that skipping sunscreen can be beneficial for your health,
On August 10th, 2023, the prestigious Al Alamein festival in Egypt will witness a historic moment as the renowned Dubai-based Filipino fashion designer, Michael Cinco, takes the stage to showcase his latest collection, ‘The Impalpable Dream of Egypt.’ This grand event, organized by Posh Management in collaboration with Counsel Masters, Skydive Pharaohs, and Al Alamein
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A recent social media controversy has ignited a heated debate surrounding Ahmed Saad’s stage outfit during his latest performance in Jeddah. Adding fuel to the fire, Ahmed Magdy‘s striking photoshoot with Grail magazine has further intensified the discussion. Fashion, being a matter of personal taste rather than rigid rules, warrants a closer examination of these
Self-care has become an essential part of maintaining overall well-being in today’s fast-paced world. Taking the time to nurture oneself is not only a luxury but a necessity. Inspired by the ancient wisdom of Egyptian traditions, we explore unique and meaningful ways to prioritize self-care. Before delving into the tips for self-care, let’s take a
Egyptian makeup artist Aya Abdelhamid has won the title of Best Makeup Artist in the Middle East from the global cosmetics brand Charlotte Tilbury for the year 2023. This comes after the company launched a competition in March of last year to select the best makeup artist in the Middle East, and broadcasted the competition
The Egyptian Fashion & Design Council (EFDC) has announced the official launch of Egypt Fashion Week (EFW), set to take place from May 12 to 15, 2023. It will celebrate Egypt’s rich fashion heritage, showcase the country’s present status, and project a vision and direction for the future. Co-produced by Creative Headz, the Austrian fashion
