Today, Thursday 12th, marks one year since the launch of Instagram Reels in Egypt, and worldwide, and to mark the occasion Instagram is releasing new insights highlighting some creators that have found their voice on Reels.
Since its launch, Instagram has seen a lot of fun, thumb-stopping content from across the globe on Reels. Anything from food, art, beauty, sport, dance, comedy or music, there’s a song or challenge for everyone.
Take a look at some of the top performers below:
Top songs used in Reels in Egypt were:
1. Zahra Haga Helwa, By Asser Yasseen and Miriam Fares.
2. Feeling Good, by Michael Bublé
3. Ti Ra Ra, by Always April
4. Momken, by Saif Nabeel
5. جامد, by Mido Gad
6. Astronaut In The Ocean, by Masked Wolf
Top 5 hashtags used with Reels in Egypt were:
5. # Love
A local creator that has found her voice on Reels is: Tasneem Elaidy.
She took Reels by storm this past year in Egypt, and her #50DaySongChallenge helped her grow her following by 10.47%!
Her top Reels were:
On top of the many new features introduced since its launch one year ago, Reels is now a platform where businesses and brands have been creatively reaching new heights, and audiences. Recently Instagram announced that after a successful test, ads in Reels are now available worldwide.
These ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brands and creators. Reels ads are full screen and vertical, similar to ads in Stories, and will appear in between individual Reels.
These ads will appear in the most popular places to access Reels content, including Reels tab, Reels in Explore and Reels in your feed. See here for more information.