The Egyptian Fashion & Design Council (EFDC) has announced the official launch of Egypt Fashion Week (EFW), set to take place from May 12 to 15, 2023. It will celebrate Egypt’s rich fashion heritage, showcase the country’s present status, and project a vision and direction for the future.
Co-produced by Creative Headz, the Austrian fashion show organizer, EFW events will be supported by logistics partner Launchmetrics. F2F Agency is responsible for the fashion shows’ organization, while the event’s head stylist will be Julie Matos, and renowned Egyptian artist Hossam Dirar will design EFW’s invitations and the official posters.
The objective of the Egypt Fashion Week is to celebrate Egypt’s rich heritage and culture, showcase the country’s present status, and project a vision and direction for the future. The event aims to combine 5000 years of inspiration, craftsmanship, and resources with modern-day technology-driven trends, positioning Egypt as a leader in the fashion industry.
Egypt Fashion week will be titled “Past, Present & Future,” and before we go into further details, let us take a look at Egypt’s past, present, and future of fashion.
The Past: Egypt’s Rich Fashion Heritage
Egypt has a long and rich history in fashion, dating back to the Pharaonic era, where intricate textiles and jewelry were created for the Egyptian royals. The fashion industry continued to thrive in Egypt throughout the centuries, with the country’s textiles, embroidery, and weaving techniques being sought after by fashion houses worldwide.
Egypt’s fashion industry saw significant growth in the early 20th century, and in the 1950s, Cairo became a hub for fashion and culture, with designers from all over the world flocking to the city to seek inspiration and collaborate with local designers.
Unfortunately, in recent years, Egypt fell off the fashion map.
The Present: Egypt’s Modern-day Talents and Revival
Today, Egypt’s fashion industry is experiencing a revival, with emerging designers, craftsmen, and industry leaders making their mark on the local and international fashion scene. With the launch of Egypt Fashion Week in 2023, the world will get a glimpse of Egypt’s modern-day talents, who are blending the country’s rich fashion heritage with modern-day technology-driven trends.
One of the main inspirations behind the Egypt Fashion Week is the growing number of emerging designers and the growth of the local fashion industry, according to Susan Sabet, co-founder of the EFDC. The event aims to be a platform for local creatives, craftsmen, and industry leaders to showcase their talents and achievements to the world.
The Future: Egypt Fashion Week 2023 and beyond
Egypt Fashion Week is set to be a world-class event that will put Egypt on the map as a fashion industry leader. The event’s program goes beyond fashion shows and exhibitions, with a focus on connecting local, African, and Middle Eastern markets through design, craftsmanship, education, sustainability, production, and retail.
Egypt Fashion Week will be a platform for local creatives, craftsmen, and industry leaders to showcase their talents and achievements to the world. The event’s program goes beyond fashion shows and exhibitions to connect local, African, and Middle Eastern markets through design, craftsmanship, education, sustainability, production, and retail.
Supporting Young Egyptian Fashion Designers
EFW will kick off with an opening night at the Egyptian Museum, featuring the “Best of Egyptian Designers” fashion show curated by American stylist Julie Matos, followed by a gala dinner. The Museum of Agriculture, the second most important museum specialized in “agriculture” in the world, will host the event for the following two days.
The event will include runway shows and exhibitions of Egyptian fashion, accessory, and jewelry designers; showcases of local and international fashion schools; and exhibitions curated by the Saudi Fashion Commission, Lagos Fashion Week, Jordan Fashion Week, and GTEX-ITC. Activations will include panel talks by local, regional, and international fashion industry leaders in the fields of design, education, craftsmanship, production, retail, sustainability, women empowerment, and finance.
EFW has attracted many distinguished guests and speakers, including members of the BOF500 list, the annual list of the 500 most influential people in the fashion industry, published by the Business of Fashion, such as Diane Pernet, Omoyemi Akrele, Jamila Al Halfichi, and EFDC board member Susan Sabet.
EFW will end on May 15th with “Shop the Runway” and more fashion experiences at Mall of Arabia, the event’s gold sponsor. The platinum sponsor is BMW Egypt, while other sponsors include African Export Development Bank and Premiumcard.
The Founder’s vision:
The co-founders of the Egyptian Fashion & Design Council, Susan Sabet and Paul Antaki, expressed their enthusiasm and confidence in the event’s success. Sabet acknowledged the growing number of emerging designers and the growth of the local fashion industry as the main inspiration behind the Egypt Fashion Week. Antaki highlighted the rich history of the Egyptian fashion industry and the many existing talents and emerging ones who will present their modern-day versions to the world.
Egypt Fashion Week promises to be a world-class event that will put Egypt on the map as a fashion industry leader. The event will showcase the country’s rich history, culture, creativity, and the modern-day talents and achievements of its creatives, craftsmen, and industry leaders.
EFW is an event that will not only impress the international fashion industry but will also make all Egyptians proud of their locally manufactured products.