Bonjorno Coffee Mix, Nestlé Egypt’s coffee brand, announced the launch of a new competition granting the winning contestants their dream apartment, and valuable instant gifts for all contestants.
This comes as part of the company’s keenness to conduct various competitions with valuable prizes that positively affect people’s lives. Every year, Bonjorno Coffee Mix holds competitions and draws for various prizes.
The competition, which is held in cooperation with the Ministry of Housing, Utilities and Urban Communities represented by the Social Housing and Mortgage Finance Fund, offers 10 fully finished apartments, from September to December, and the draw will be held under the supervision of the Ministry of Social Solidarity number 163 for 2021 and the Consumer Protection Agency number 210/2021.
The apartments will be in 10 different governorates in Egypt and will be distributed according to the winner’s residence and their home governorate. This is the first time that a company in the private sector delivers apartments in cooperation with the governmental sector as a prize to the winners, in addition to instant gifts in the form of free minutes from telecom service providers through “Aman” Company.
All Bonjorno Coffee Mix customers can participate in the competition by sending the code inside the sachet to the designated number to enter the draw, after which they will be notified of the gift they won.
Yasmine El Fiqi, Head of Coffee and Beverages business, Nestlé Egypt, said,
“At Nestlé, we are constantly working to improve the quality of life for consumers by providing a diversified portfolio of products that contain the necessary nutritional elements and are delicious at the same time; we also aim to inspire individuals to lead healthier and happier lives.
With competitions and draws being very popular and witness high participation rates among individuals and families, we are keen to offer valuable prizes that fulfil some of the basic needs and enhances the quality of life for consumers.”
“In previous competitions, Coffee Mix by Bonjorno held weekly draws on motorcycles and a minivan. As part of Nestlé’s role to creating shared values, this time Coffee Mix is providing one of the most required needs – housing.
This year, Coffee Mix’s prizes will be 10 fully finished apartments in 10 different governorates – in partnership with governmental entities involved in housing in Egypt including the Ministry of Housing, Utilities and Urban Communities, in addition to other prizes offered by telecom providers. We wish all participants the best of luck.”
For her part, Mrs. Mai Abdel Hamid, CEO of the Social Housing and Mortgage Finance Fund stated,
“The Fund, in order to activate its societal role, had agreed to sell 10 of its housing units in various governorates in the country to Nestlé Egypt. This comes in preparation for its delivery of these units to the winning citizens in the competition that will be carried out by Nestlé Egypt.
She also added that the offered units shall consist of three rooms, a reception, a bathroom and a fully finished kitchen, adding that the winners will not be charged any money, including the maintenance deposit, as Nestlé Egypt has covered all the required funds.
Mrs. Mai Abdel Hamid indicated that the units are located in separate areas, which are “Cairo, Giza, Ismailia, Alexandria, Qena, Fayoum, and Beheira”. The location of the unit is subject to adjustment according to the residency of the winners.
This comes as part of the Fund’s attempt to facilitate the process for winners ensuring they can permanently reside in their new homes. She also pointed out that the signing of the cooperation protocol comes as a commitment from the Social Housing and Mortgage Finance Fund to support the various categories and socio-economic classes of the Egyptian people with regard to their ability to obtain housing and the participation of the fund in achieving the goals of community development.
The CEO of Social Housing and Mortgage Finance Fund confirmed that the Fund seeks to sign more cooperation protocols with all companies in support of their role in social responsibility and community development, noting its expectations of holding more cooperation protocols in this field during the coming period.