beIN launches new packages and TV channels ahead of Ramadan and 2021’s scintillating summer of sport

beIN launches new packages and TV channels ahead of Ramadan and 2021’s scintillating summer of sport

Brand new sports and entertainment channels join beIN’s family favourites and on-demand options, with new packages giving better value to subscribers, including access to the AFCON 2022, CAF Champions League, English Premier League, UEFA Champions League and FIFA World Cup 2022 

In a milestone moment for the global sports and entertainment broadcaster, beIN MEDIA GROUP has announced a host of upgraded packages for its millions of subscribers across the Middle East and North Africa (MENA); combining brand new content and family favourites to suit every viewer’s needs – as well as an exciting facelift to the User Interface (UI) on its set-top-box (STB).

Egypt’s unrivalled passion for football and sports, in general, is inspiring to see – as beIN MEDIA GROUP continues to ensure that all Egyptians have access to all tournaments and competitions – including the best entertainment content.

The newly designed packages, launched on Monday 1 March, provide subscribers with great benefits and a plethora of options suited for all content needs, whether in sports or entertainment, live TV, or on-demand. The new packages that replace the BasicEntertainmentSportsPremium and Elite packages are:

  • TOGETHER – Bringing families together with their favourite programs, including movies, series, family content, sports content such as tennis, NBA, Olympics and much more. The “TOGETHER” package offers 70 channels of sports and entertainment and a monthly $8 bonus credit on the beIN ON DEMAND STORE and beIN BOX OFFICE channels.
  • KICK-OFF – Invites viewers to kick-off their journey with great sports competitions and leagues, including Spain’s LaLiga and France’s Ligue 1, premium movies, and family contentThe “KICK-OFF” package includes 78 channels of sports and entertainment, complimentary access to beIN CONNECT and monthly $12 bonus credit on the beIN ON DEMAND STORE and beIN BOX OFFICE channels.
  • PREMIUM – immerses viewers in the biggest sports leagues and competitions, including the UEFA Champions League and English Premier League and the latest entertainment content. The “PREMIUM” package includes 90 channels of sports and entertainment as well as complimentary access to beIN CONNECT and monthly $16 bonus credit on the beIN ON DEMAND STORE and beIN BOX OFFICE channels.
  • ULTIMATE – This package offers the ultimate beIN experience of outstanding and exclusive content, with 4K Ultra-HD viewing. The “ULTIMATE” package includes 99 channels of sports and entertainment, complimentary access to beIN CONNECT, monthly $20 bonus credit on the beIN ON DEMAND STORE and beIN BOX OFFICE channels. Additionally, access to a new pay-per-view (PPV) feature allows viewers to enjoy more flexibility while watching UEFA Euro 2020, Copa America 2021, Africa Cup of Nations (AFCON) FIFA World Cup Qatar 2022.

“We are delighted to announce these new and enhanced packages for our subscribers across Egypt and the wider Arab world. As families gather around the television during the holy month of Ramadan, as well as a summer full of world-class sports content, including the UEFA Euro 2020 and Copa America 2021 coming up, it is the perfect time to subscribe to beIN. Our new, smarter and simpler packages offer subscribers more sports programming, entertainment content, brand-new channels, and exciting new features. 

We have also introduced a new and simpler interface on all PVR and 4k set-top-boxes so that finding all of this great content is easier than ever before.” 

Mohammad Al-Subaie, Acting CEO of beIN MENA

New Exclusive Sports and Entertainment Channels

The introduction of brand-new channels, including beIN SPORTS 1 Premium, 2 Premium and 3 Premium, will also be an exciting spectacle for sports fans as the three channels will be dedicated to broadcasting all live matches world-class studio coverage of the biggest leagues and best tournaments. 

beIN SPORTS will also introduce two additional premium pop-up channels XTRA1 and XTRA2, on its PREMIUM and ULTIMATE packages – offering diehard sports fans exclusive access to top European leagues including the English Premier League, UEFA Champions League, UEFA Europa League, LaLiga, Ligue 1 and more – in three different languages (Arabic, English and French).

beIN also promises a special Ramadan this year with exclusive entertainment content for all ages with series and movie channels such as beIN DRAMA, beIN SERIES and beIN MOVIES, and lifestyle channels such as FATAFEAT and beIN GOURMET and children’s channels beJUNIOR, JEEMTV and Baraem. 

beIN’s partnership with ViacomCBS also introduces new music channels MTV 80s, MTV 90s, and MTV Club – as it continues to enrich its content with new channels, offering subscribers in MENA the best entertainment experience.

With the new packages, all subscribers will also get access to a catalogue of more than 2,000 titles of movies, series, sports, and family content – all they need to do is connect their set-top-box to the internet and enjoy a great world of entertainment.

Guaranteed Maximum Value 

As part of its new packages, beIN offers its popular TV-Everywhere services via its OTT beIN CONNECT platform to more subscribers, maximizing the value given back to the KICK-OFF viewers PREMIUM and ULTIMATE packages through thousands of hours of catch-up television and 24/7 streaming.

Also, viewers have the chance to subscribe to a host of new beIN offers, including the summer early bird promotion for a chance to watch the best exclusive sports tournaments on air this summer and next, including the UEFA Euro 2020, Copa America 2021, AFCON 2022 and save 4-months on their subscriptions. For more information on beIN’s offers, visit

Enhanced User Experience

beIN MEDIA GROUP has also launched its new proprietary user interface on all PVR and 4K set-top-boxes to enhance viewer experience, enable customized navigation, and make it easier for users to access beIN’s world-renowned sports and entertainment content.

The global broadcaster has always sought ways to enhance and optimize the TV viewing experience for its customers. The new set-top-box user interface is another step towards this goal. The new user interface has a more modern and stylish look with an improved and organized menu. It is faster and easier to access all the set-top-box features, with more convenient navigation. beIN has also given more control to the user through box functions, making it much easier for any family member to navigate the available options.

Customer Service 

For more information on the new packages, visit For the latest offers, visit

For additional information, audiences can call beIN through CNE on 16162, or text beIN on:

beIN entertains and operates in 43 countries globally, including 24 countries across the MENA region. With broadcast on satellite in 4K and Full HD, the beIN experience is also available on mobile, tablet, computer, and other home devices through beIN CONNECT.

To subscribe to beIN and enjoy a world of sports and entertainment, visit


beIN MEDIA GROUP is a leading independent global media group and one of the world’s foremost sports & entertainment networks. 

The group distributes and produces an unrivalled array of entertainment, live sport, and major international events across 5 continents, 43 countries, and 9 different languages spanning Europe, North America, Asia, Australasia, and the Middle East & North Africa (MENA).

beIN MEDIA GROUP’s flagship sports network, beIN SPORTS, holds the single largest sports rights portfolio of any global broadcaster. Through its iconic MIRAMAX film studio, beIN holds an extensive library of Hollywood blockbusters while having a growing presence in series and movies production and distribution, as well as in the digital space. beIN MEDIA GROUP acquired Digiturk, the leading pay-tv operator in Turkey, in August 2016; and now has over 55 million subscribers worldwide.

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Written by El-Shai

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