Amazon today announced that it would contribute to more than one million meals to support families in need across Egypt, UAE, Saudi Arabia, and Jordan during the Holy month of Ramadan.
The program takes a hands-on approach, with hundreds of Amazon employees working alongside community partners to pack food hampers at Amazon’s Fulfillment Centres across the Arab World, with Amazon leveraging its scale to support the community.
Partnering with regional food banks and charities, Amazon will provide a combination of products, services, and monetary donations, including grocery supplies and packaging materials. This will result in approximately 1,074,080 meals reaching underserved and underprivileged families in the safety of their homes, following the necessary social distancing and safety guidelines in each country.
Ronaldo Mouchawar, Vice President of Amazon Middle East and North Africa (MENA), said:
“In light of the month of Ramadan, Amazon is delighted to continue supporting food charities across the region. With our ability to innovate quickly and experience in logistics and delivery, we are helping to get more than one million meals into the hands of those who need them the most throughout the month of giving.”
Commenting on the occasion, Mohsen Sarhan, CEO of the Egyptian Food Bank, praised Amazon for its contribution to the food bank, stating:
“The support and help of international companies such as Amazon, is a true testament to the integrated cooperation between all parties working with the Egyptian Food Bank. Not only do they supply society with some of its most basic needs, but also share the same vision as the Egyptian Food Bank in providing a healthy life for everyone.”
Sarhan also added that through this partnership, the Egyptian Food Bank’s activities will be supported by Souq.com, an Amazon company, during the holy month of Ramadan and will ensure the distribution of the food boxes in different governorates across Egypt. These efforts will secure the basic needs of the underserved families during the month. He emphasized that Souq.com is one of the key partners for the Egyptian Food Bank.
Since the start of the global pandemic, Amazon has played a vital role in delivering daily essentials to customers in their homes’ safety and comfort while prioritizing its employees, customers, and partners’ health and safety. The company extends this care to families in need during Ramadan.
“Amazon has a longstanding commitment to working alongside community partners to find practical solutions. We are driven by the belief that no family should have to make trade-offs to meet their basic needs, and we are delighted to partner with organizations that share our commitment.
With the holy month of Ramadan looking a little different this year, our meal donation program is designed to utilize our assets, including scale, logistics, and technology, for the benefit of the community. By harnessing Amazon’s unique spirit of innovation and collaboration, we are honored to have the opportunity to support the community through a million meals,”said Prashant Saran, Director of Operations for Amazon Middle East and North Africa (MENA).
Amazon harnesses a unique spirit of innovation, determination, and passion for strengthening the communities where its employees live and work. This Ramadan campaign is a part of the company’s global community engagement pillar, Right Now Needs, which seeks to eliminate the impossible choices posed by poverty, homelessness, hunger, and natural disasters. This pillar is one of many in Amazon’s community engagement program.
Amazon has created one of the world’s most advanced operations and fulfillment networks, with thousands of sellers in the region benefitting from Amazon’s expertise in reliable delivery and customer service. Amazon’s Fulfillment Centres receive and store products on behalf of sellers. Once an order is placed, Amazon picks, packs, and ships the order provides customer service and manages returns on behalf of sellers. Delivery Stations receive goods from the Fulfillment Centres and ship them to end customers. They represent the last mile of the delivery network that helps sellers reach a wider customer base and tap into new marketplaces.
SOUQ.com is an online retail and marketplace website in the Arab region, featuring more than 9.4 million products across 31 categories: consumer electronics, fashion, health and beauty, household goods, and baby. Today, SOUQ.com attracts over 45 million visits per month, with localized operations in the KSA and Egypt. SOUQ.com offers a convenient and safe online shopping experience with secure online payments and the option to pay cash delivery. For more information, visit www.SOUQ.com.