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adidas and Beyoncé Launch 4th IVY PARK Collection: “IVY PARK RODEO”

adidas and Beyoncé Launch 4th IVY PARK Collection: “IVY PARK RODEO”

adidas and Beyoncé return to present the latest adidas x IVY PARK collection: IVY PARK RODEO.

Inspired by the inimitable style and undeniable influence of Black cowboys and cowgirls, the “IVY Park Rodeo” collection celebrates the formidable impact of Black men and women on American Western culture. Additionally, the collection celebrates the oft-hidden history of Black pioneers within cowboy and cowgirl culture and their continued influence and impact on the American Rodeo.

adidas and Beyoncé Launch Fourth IVY PARK Collection: “IVY PARK RODEO”

The Collection

A bold celebration of classic Americana reimagined for today. This is a refreshingly contemporary take on classic Western wear. IVY PARK Rodeo is where audacious design meets thoughtfully remixed classic streetwear and athletic wear inspired by the Black cowboy experience.

The collection features 58 adult apparel styles, 5 adult footwear styles, and 13 different accessories. Boasting dark denim fabrics and washed heavy French terry materials throughout, the apparel and accessories are elevated with unique denim monograms and bold purple glow cow prints. Utilitarian-inspired zips and snap fastenings complete the details.

adidas and Beyoncé Launch Fourth IVY PARK Collection: “IVY PARK RODEO”

Highlights from the apparel collection include a denim bodysuit and wide leg snap pants, a denim tracksuit, a washed French terry hoodie and matching sweatpants, denim chaps, a denim bucket hat, and a small cotton canvas waist bag.

The footwear offering is exciting, with two colorways of the IVP Ultraboost – one which mimics the look of denim and a new colorway for the IVP Forum Mid. In addition, this collection introduces the new IVP Super Sleek “Chunky,” with an exaggerated outsole combined with a classic upper in two dynamic colorways.

The fourth IVY PARK collection launched exclusively on adidas.com for 24 hours on August 19th and a wider global launch on August 20th.

About Parkwood Entertainment: 

Parkwood Entertainment is a film and production company, record label, and management firm founded by entertainer and entrepreneur Beyoncé in 2010. With offices in Los Angeles and New York City, the company houses music, film, video, live performances and concert production, management, business development, marketing, digital, creative, philanthropy, and publicity departments. 

Under its original name, Parkwood Pictures, the company released the film Cadillac Records (2008), in which Beyoncé starred and co-produced. The company has also released the films Obsessed (2009), with Beyoncé as star and executive producer, the winner of the Peabody Award for Entertainment, Lemonade (2017), the Emmy®-nominated Homecoming: A Film By Beyoncé (2019), which documents Beyoncé’s history-making performance at the Coachella Valley Music & Arts Festival in 2018, and Black Is King (2020).

Parkwood Entertainment produced The Mrs. Carter Show World Tour (2013-2014), The Formation World Tour (2016), and the aforementioned “Homecoming” performances at Coachella (2018). Additionally, it co-produced the ON THE RUN Tour (2014) and ON THE RUN II (2018). 

About adidas Originals:

Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve its legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture.

Marked by the iconic Trefoil logo first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.

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Written by El-Shai

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