Embracing Egyptian heritage and embellishing Green Line 3 stations with unconventional art, RATP Dev Mobility Cairo (RDMC) launched the first-of-its-kind “Cultural Project,” an art-driven project in Egypt’s Green Line 3 Metro stations. The high-profile launch event was attended by Dr. Essam Wally, Chairman of the National Authority for Tunnels (NAT), and Wadii Bouchiha, CEO of RATP Dev Mobility Cairo who toured Bab El Shaaria, Kolleyet El Banat, and Heliopolis stations to stand on the implementation of the Cultural Project in the Green Line 3 stations and witnessed the head-turning activation in Heliopolis metro station in collaboration with ARAC Foundation.
The activation featured “Triple Mural” where three artists; Alaa Awad, Sameh Ismail, and Mina Melad live painted on an area of 12 meters x 2 meters that present 3 murals portraying Ancient, Coptic, and Islamic Egypt, each mural with the size of 4 meters x 2 meters. The activation was also dubbed “People from Heliopolis” which brought together seven young artists who sketched live portraits of more than 100 passengers on Green Metro Line 3 Heliopolis station under the supervision of artist Mourad Darwish.
Commenting on the tour, Wadii Bouchiha, CEO of RATP Dev Mobility Cairo, stated
“Our goal is to improve Egyptians’ view of the metro experience in Egypt to be more lively, youthful, and appealing to Green Line 3 passengers. We couldn’t have found more expressive and engaging interiors for our stations than to inspire from Egypt’s rich artistic and cultural legacy.” Wadii Bouchiha added that RATP Dev Mobility Cairo has a strategic vision to transform mass transit services locally, position Egypt as an internationally recognized model in mass transit that can compete and become a benchmark in the region. “We will achieve this not only through sustainability efforts and our management and operation of Cairo Metro Green Line 3, but also through transforming the stations into an art hub that entertains and inspires our passengers.”
From his side, Ashraf Reda, Chairman of ARAC Foundation and Professor of Design at Faculty of Fine Arts expressed his happiness to participate in this artistic event admiring Green Line 3’s endeavors to revive Egyptian art and culture and provide emerging Egyptian artists with the opportunity to showcase their artworks and talents through this innovative initiative.
In an effort to make the metro journey pleasurable yet educative for all Egyptians, Greenline 3 aims to transform passengers’ trips through time with the “Cultural Project”. Metro Green Line 3 will promote the cultural and artistic heritage of Egypt throughout different eras to share with everyday passengers the epic history of Egypt. The project will display six different eras in various stations namely Ancient Cairo, Coptic Cairo, Islamic Cairo, The Kingdom, The Republic Cairo, and The Future of Egypt. The Cultural Project aims to add a spectacular artistic touch to the stations to reflect the rich history and Egyptian culture, making the metro ride both an entertaining and educational experience for users.