As part of Tatweer Misr’s ongoing commitment to support young calibers and enhance the entrepreneurial ecosystem, the real estate developer is launching the 4th round of The Tatweer Misr Innovation Competition.

The competition is providing Egyptian youth with an opportunity to pitch solutions that can revolutionize the real estate sector.

In cooperation with Innovety and the support of The Greek Campus as its Community Partner, this year’s round is a continuation of Tatweer Misr’s success throughout the competition that kicked off back in 2017. 

The annual challenge supports selected applicants throughout the competition with several training and mentorship opportunities that help them further develop their solutions from technical and business angles.

With One-on-One mentorship sessions & monetary prizes totaling up to EGP 350,000, this year’s round will have three winners from two tracks available; one from the startup track with a grand prize of EGP 250,000, and another two winners from the ideation track, which targets university students or graduates with innovative ideas with total prizes for this category of EGP 100,000.

The winners of the Tatweer Misr Innovation competition will be announced on the 14th of June during a pitch night taking place at the Greek Campus where contestants will present their ideas in front of the jury members, including:

• Ahmed El Alfi, Founder, and Chairman of The Greek Campus. 
• Mohab Anis, Founder and CEO of Innovate.
• Nabil El Gohary, Chairman of Spectrum Engineering Egypt.
• Reem El Saady, Regional principal Manager of European Bank for Reconstruction and Development.
• Rafeh Saleh, Founding Partner of Cubit Ventures. 

The panel discussion will include:

• Chantal Sabbagh, Deputy General Manager of National Bank of Egypt
• Sherif Hosny, Founder and CEO of Schaduf
• Rasha Tantawy, Head of Entrepreneurship TIEC, ITIDA 
• Loay El- Shawarby, Principal of El- Shawarby Attorneys-at-law 
• Moderated by Moustafa Khater, Founder and CEO of Cubitcode

Furthermore, the pitch night shall host several leading entrepreneurs from different industries and representatives from incubators, making it a one-stop event for rising entrepreneurs.

Adapting to “The New Normal,” this year’s round encouraged applicants to submit solutions that take into account the new circumstances in the real estate sector as a result of the COVID-19 outburst, which derived a need for digital products and processes, changes in spending patterns and a more health-conscious consumer. 

Applicants can submit Innovative New Normal Solutions, associated with challenges and opportunities driven by the pandemic, or Innovative Business Solutions, by submitting innovative business models that allow for diverse revenue streams and tackling the market’s emerging needs.

The final submission is Innovative Technology Solutions, where they utilize technological innovations to address specific challenges in the market.

The fourth round has received over 750 applications.

Solutions ranged from technological innovations in construction, architecture, energy consumption, and waste management to digital innovations in e-commerce, fintech, facilities management, and marketing, all catering to the enhancement of the real estate industry. Qualified applicants demonstrated remarkable innovation, sustainability, and a proven positive impact on the real estate sector.

This year’s edition consists of five main stages, starting with six weeks for outreach, both online and offline, in collaboration with many universities and co-working spaces and several relevant institutions. 

A filtration process that ensured relevancy and compatibility with the existing criteria was the second step. 

A 2-day eye-opener and a 5-Day boot camp were then in a place where applicants received the necessary mentorship and advice to excel in their ideas and prepare for pitch night. 

Another filtration stage took place to determine the ten finalists that will make it to the final stage.

The pitch night, which will take place on the 14th of June, is where they will have an opportunity to network and present their ideas to a group of prominent judges, panelists, and audiences.

About Tatweer Misr 

Established in 2014, Tatweer Misr is a leading Egyptian real estate development shareholding company. It involves a vertically integrated business model with various development fields and an ambitious vision of developing sustainable, smart, and happy communities. 

Built on innovation, sustainability, high quality, and creating value for their clientele, Tatweer Misr currently has four projects in various development and planning stages. 

Tatweer Misr Projects include:

• Their award-winning flagship project, “IL Monte Galala,” was built on around 545 acres.
• “Fouka Bay” in the North Coast was built on around 250 acres.
• “Bloomfields,” a mixed-use first home development located in Mostakbal City on an area of 415 acres with a dedicated 90 acres for an educational zone
• Their latest project, “D-Bay,” spanning over 200 acres in the North Coast.