When Ahmed Hassib decided to bring Gewan Hotels & Resorts to Egypt, it wasn’t just a business decision—it was a return to his roots. With over thirty years of experience in the hospitality industry across the UAE and Egypt, Hassib is no stranger to leading bold transformations.

Now, with five rebranded properties and a clear vision, Gewan is not only expanding its footprint but also reshaping the luxury experience for a new generation of travelers.

We caught up with Ahmed Hassib, CEO and Co-Founder of Gewan Hotels & Resorts, about the company’s recent expansion into the Egyptian market and the strategy behind this pivotal move.

With over thirty years of experience in both the UAE and Egyptian hospitality sectors, Mr. Hassib has built a diverse and accomplished career. Following the rebranding of five prominent properties, Gewan Hotels & Resorts, a recognized leader in Middle Eastern luxury hospitality, has officially launched operations in Egypt.

From strategy to soul, Mr. Ahmed Hassib walks us through what it takes to lead a brand into a new market with purpose.

1. Why were you interested in expanding to Egypt?
Egypt is more than just a market; it’s part of who I am. After many years in the UAE, I felt it was the right time to return to my roots and help elevate the local hospitality scene. Egypt has immense potential, and Gewan was ready to offer something fresh, authentic, and deeply connected to the culture.

2. How has the experience of expanding to the Egyptian market been so far?
Challenging, yes—but incredibly rewarding. We’ve had to adapt to a unique landscape, but the response so far has been overwhelmingly positive. There’s a real hunger here for excellence, which aligns perfectly with Gewan’s identity.

3. What’s the difference between the hospitality industries in the UAE and Egypt?
The UAE is highly structured. Things move quickly and with precision. Egypt, while rich with opportunity, demands more flexibility and patience. What excites me is that both environments push for innovation, just in different ways.

4. What are the challenges you faced in the Egyptian market?
Understanding the local operational rhythm was essential. From licensing frameworks to labor dynamics, there’s a learning curve. But with the right team, local insight, and persistence, we’ve been able to turn those challenges into growth opportunities.

5. How do you stay up to date with the changing Egyptian market conditions?
I rely on a blend of data, direct engagement, and feedback from our team on the ground. Listening—really listening—to the people closest to the operations is crucial. We also maintain close ties with industry peers and government entities to stay ahead of shifts.

6. Tell us about your vision to carve a distinct niche in the hospitality realm.
My goal has always been to create a brand that’s not just luxurious, but meaningful. Gewan is built to deliver experiences rooted in authenticity and elevated by innovation. We don’t just want guests—we want loyal advocates.

7. What are the biggest operational decisions you’ve made so far at Gewan Hotels & Resorts?
The rebranding of five properties in Egypt was a bold step. It wasn’t just cosmetic; it required rethinking operations, redefining the guest journey, and investing heavily in our people. That move set the tone for our future.

8. You’ve managed a diverse portfolio of hotels. How does Gewan Hotels & Resorts stand out?
Gewan is personal to me. It’s not just another flag; it represents a vision I’ve nurtured for years. It’s a brand where precision meets warmth, and each property is designed to feel like a destination—not just a place to stay.

9. Tell us more about your philosophy of synergistic teamwork.
Great hotels are built by great teams. I believe in creating a culture where collaboration happens naturally. At Gewan, every team member has a voice. That’s how true innovation happens.

10. How has Gewan Hotels & Resorts earned the trust of property owners and expanded its market reach?
Trust comes from consistency and transparency. We don’t overpromise—we overdeliver. Our model is focused on long-term success, not short-term gains. That’s what builds confidence with owners and stakeholders.

11. How do you stay focused on emerging opportunities in a fast-changing global industry?
It takes a mix of agility and discipline. We keep a close eye on global trends, but we tailor every move to the realities of each market. Innovation is key, but it has to be balanced with a grounded strategy.

12. The transformation of the five Egyptian hotels goes beyond renaming. What kind of changes are you implementing?
It’s a complete experience overhaul. From service standards and F&B offerings to design, branding, and internal culture—we’re redefining what it means to stay at a Gewan property. Every detail matters.

13. How do you plan to “Redefine the Future of Hospitality”?
By challenging the norms. For us, hospitality isn’t just about rooms and service—it’s about emotion, memory, and connection. We’re blending technology with heart and heritage with vision. That’s what the future looks like to us.

14. What can we expect next from your venture in Egypt?
More growth, more impact. We’re not just here to operate hotels—we’re here to shape experiences. Expect more partnerships, more innovation, and more properties under the Gewan brand. Each one will have its own unique story to tell.

Gewan Hotels & Resorts isn’t simply expanding into Egypt—it’s reshaping the landscape of hospitality with a focus on culture, connection, and innovation. As the brand continues to grow, so will the unforgettable experiences it promises to deliver. Ready to explore what’s next?