Serena Williams Jewelry to be Supporting Black small-business owners throughout February

Serena Williams Jewelry

Tennis icon, fashion and jewelry designer Serena Williams is extending her support of Opportunity Fund through Serena Williams Jewelry.

A portion of proceeds from Serena Williams Jewelry will benefit Opportunity Fund’s Small Business Relief Fund, directly supporting Black small-business owners throughout February.

Opportunity Fund is the nation’s leading nonprofit organisation supporting diverse, resilient entrepreneurs through these challenging times. 

From financial assistance to expert advice, its Small Business Relief Fund provides critical relief to small businesses impacted by the COVID-19 crisis — especially those run by women, people of colour and immigrants. Since 1994, Opportunity Fund has deployed more than $1 billion and helped thousands of entrepreneurs invest in their families’ futures.

With the creation of jewelry that reflects Serena’s positivity, determination and generosity, comes a renewed commitment to the community, symbolic of her unstoppable desire to support others in a meaningful way. 

Purchasing a necklace or bracelet from Serena Williams Jewelry Unstoppable collection not only enhances a woman’s accessory wardrobe but also gives her a sense of empowerment by helping others.

A celebration of strong women around the world, Serena Williams Jewelry is all about self-expression and self-love. 

Launched in November 2019 with 70 core designs, the pieces feature little messages of encouragement such as Queen and Winner, Love and Sexy, even Crazy, all boldly emblazoned. 

The feel-good factor continues when you realise the brand uses ethically-sourced and conflict-free diamonds and precious metals.

Serena’s Instagram presence this February pays tribute to Black women whose strength, courage and vision have changed the course of history: Among these unstoppable forces of female power are: Mary Mahoney, the first licensed black nurse in the U.S.; Gwendolyn Brooks, the first African American woman to receive the Pulitzer Prize for poetry; physician and astronaut Mae Jemison, the first Black woman to fly into space; and Janet Collins, the first Black prima ballerina at the Metropolitan Opera.

Serena Williams Jewelry Unstoppable collection is available on 

In collaboration with global diamond manufacturer K.P. Sanghvi, Serena Williams Jewelry features ethically sourced and conflict-free diamonds.

About Serena Williams:

Serena Williams is one of the top female tennis players ever!

She earned her first grand slam singles title at the U.S. Open back in 1999. She made a string of four straight grand slam singles title wins – the 2002 French, Wimbledon, U.S. Open titles, and the 2003 Australian Open title, all achieved by defeating her older sister, Venus. 

A knee injury in 2003 forced her to sit out eight months of tennis competition, yet she still reached the Wimbledon final in 2004. 

Together with her older sister Venus, she is the most recent player to have held all four Grand Slam women’s doubles titles simultaneously (2009–10).

Williams has won a record of 13 Grand Slam singles titles on hard court. Williams holds the Open Era record for most titles won at the Australian Open (7) and shares the Open Era record for most titles won at the U.S. Open with Chris Evert (6). She also holds the records for the most women’s singles matches won at majors with 359 matches, and most singles majors won since turning 30-years-old (10).

Top-seeded Williams won her first singles title as a mother at the 2020 ASB Classic, defeating Jessica Pegula in the final.

Serena was born in Saginaw, Michigan, to Richard and Oracene Williams. The youngest of five girls, Serena grew up with Venus and older sisters Lyndrea, Isha & Yetunde. 

She was born in 1981. 


K.P. Sanghvi is one of the world’s largest diamond and diamond jewelry manufacturers, having worked with iconic jewelry brands worldwide for over 50 years. Guided by the insights and leadership of three generations of the Sanghvi family, K.P. Sanghvi places social responsibility at the forefront of its values and integrity and quality craftsmanship.

What do you think?


Written by Raghda El-Sayed

Founder and Editor-in-Chief of and the crazy cat lady your mother warned you not to become!

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الآنسة فرح وطارق .. وحاجات بيعملها عشان يفضل قريب منها

الآنسة فرح وطارق .. وحاجات بيعملها عشان يفضل قريب منها

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