Imagine Cairo in the ‘90s: bustling streets, neon-lit kiosks, timeless architecture, and a city pulsating with life. Now, you don’t have to imagine—it’s all coming to life at Cairo – 12/4/1990, an exhibition paying tribute to the legacy of renowned Egyptian photojournalist Mohamed Hegazy. This must-see showcase will be hosted at The Living Room Gallery by Bascota’s flagship store at EDNC, Sodic East, opening its doors on February 2, 2025.
A Visual Time Capsule: The Essence of Cairo in the 90s
More than just a collection of photographs, Cairo – 12/4/1990 is a journey through time, capturing Cairo’s raw energy and soul. Through Mohamed Hegazy’s lens, the exhibition offers an intimate glimpse into a city that never sleeps—where the old and the new collide, and where every street corner tells a story. Whether it’s the serene quiet of dawn or the chaotic vibrance of daily life, Hegazy’s work encapsulates the emotions, struggles, and beauty of a city in flux.
Each image is more than a snapshot; it’s a moment in history, frozen in time. Visitors will experience Cairo’s rich tapestry of traditions, industries, and cultural shifts through Hegazy’s masterful storytelling, curated by his son, Aly Hegazy.
Who Was Mohamed Hegazy?
Born in 1964, Mohamed Hegazy was a prominent Egyptian photojournalist whose career at Al Ahram spanned decades. Starting in 1990, he covered everything from sports and youth culture to arts and entertainment, eventually becoming Photography Department Manager and Vice Editor-in-Chief at Nisf Al Dunia Magazine. His work wasn’t just about capturing images—it was about preserving moments that defined an era. Though he passed away in 2020, his legacy continues to thrive through his archives, now shared with a new generation.
More Than Art: Bascota’s Role in Preserving Stories
This exhibition isn’t just about art—it’s about storytelling, something Bascota knows well. More than a brand, Bascota is a celebration of Egypt’s agricultural heritage and farm-to-table philosophy. Known for its artisanal baked goods, fresh juices, and locally sourced ingredients, Bascota merges tradition with quality, bringing people together through food and culture.
The Living Room Gallery by Bascota is an extension of this ethos, serving as a hub for creatives, artists, and storytellers. Hosting Cairo – 12/4/1990 aligns with its mission of honoring history, culture, and the people who shape them.
Why You Can’t Miss It
Whether you’re a photography enthusiast, a lover of Cairo’s history, or simply someone who appreciates nostalgia, Cairo – 12/4/1990 is an exhibition that will transport you back in time. It’s an opportunity to see the city through the eyes of a master visual storyteller and experience its past in a way that feels both personal and universal.
So, mark your calendars! The Living Room Gallery by Bascota invites you to walk through history, one frame at a time, and relive the magic of Cairo as it once was.
Opening Date: February 2, 2025
Venue: The Living Room Gallery, Bascota’s flagship store, EDNC, Sodic East
Let’s step back into 1990, together.
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