In a world that is abruptly changing by technology with undeniable impact on all business industries, and emerging from a shared vision in playing an integral role to foster young rising talents and entrepreneurs, Eng. Adly Thoma, Executive Chairman & CEO – Gemini Africa (GA), part of Orascom group, and Ms. Cherine Magora, Head of Strategic Partnerships – TikTok Middle East and Africa, signed an agreement together to merge technological advancement with creative entrepreneurship and add a new dimension to the filmmaking industry.

With a mutual believe that creativity and innovation are key pillars for the show business, Gemini Africa & TikTok decided to inject technology as well as unique and authentic entrepreneurial ideas into the film making ecosystem by creating sustainable business opportunities with the proper tools and the right engaging talents community.

Upon this agreement, Gemini Africa will become the entrepreneurial arm for TikTok, while TikTok will provide Gemini community with great exposure and the highest engagements. This is in addition to cross local and regional events/activities.

The partnership extends within Africa and the Middle East with special focus on Egypt

Eng. Adly commented with enthusiasm about the partnership, saying:

“The signing of this partnership, especially here at GFF, signals a futuristic leap towards achieving one of our main aspirations … supporting innovative entrepreneurs and disrupting the film industry by introducing technological advancements. This partnership also comes in alignment with our vision of bridging the gap between untapped diverse potential business opportunities and our Gemini Africa community and providing them with the needed platforms to give them the right exposure to pave the road for a brighter Future. I am really excited to see how entrepreneurship and social media platforms merge to disrupt the Film Industry.”

Ms. Cherine expressed her excitement for this partnership, stating

“Tiktok’s mission is to inspire creativity and bring joy, and we have been working tirelessly on enabling creative expression, and on cultivating an empowering and interactive community of rising talents. We pride ourselves for the talents that emerged from TikTok, and that Tiktok gave a voice and shed light on many young talents with untapped potential. This partnership with Gemini Africa fortifies our commitment to play an active role in nurturing the rising talents in Egypt and the MENA region, as they share our keenness on developing the creative ecosystem of the filmmaking industry in the region.”

The agreement was signed in the presence of Eng. Naguib Sawiris, Chairman of Orascom Investments & Gemini Holding during El Gouna Film Festival Fourth Edition.

About Gemini Africa

Gemini Africa (GA), part of Orascom group, is an investment company promoting a new vision of collaboration superseding competition through its growing partnership network.
GA exemplifies what it means to foster young entrepreneurs, by becoming a one stop hub orchestrating the development of the entrepreneurial ecosystem and bolstering startups.
GA offers a full partnership investment model, as well as an equity investment option & seed funding programs.
GA’s impact reaches out to the entire African continent by fighting against the developmental challenges and creating sustainable business opportunities.
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About TikTok

TikTok is a video-sharing social networking service owned by ByteDance that enables creative expression and nurtures rising talents and filmmaking through a platform to create short music, lip-sync, dance, comedy and talent videos.
Tiktok aims to support rising talents in kick-starting their careers by enabling them to utilize the unique editing tools in producing authentic and innovative content in order to gauge interest and engage with an interactive community in addition to connecting them with the film making industry.
TikTok … inspires creativity and brings joy!