Meta’s Threads burst onto the scene in mid-2023, grabbing headlines for hitting 100 million sign-ups in barely five days.
Just as quickly, it became the butt of “dead app” jokes as usage collapsed, with more than 80% of daily users disappearing within a month. But after two years of evolution, is Threads a comeback story or still an afterthought?
The global stats tell one story, while the reality on the ground—especially in Egypt—often looks very different.
Threads by the Numbers: Not as Dead as You Think
Global Surge:
As of August 2025, Threads boasts over 400 million monthly active users—putting it on par with, or even surpassing, legacy platforms for total engagement. The app logs 115.1 million daily active users on mobile, closing the gap with X (formerly Twitter), which sees 132 million daily mobile logins.
Feature-Packed Growth:
Throughout 2025, Threads aggressively expanded with features that matter—direct messaging, integration with decentralized networks, smarter feeds, and even its first advertising campaigns.
Retention Rebound:
After that bumpy start, Threads stabilized and then steadily grew, now home to some of the most engaged brand and creator audiences among new-gen platforms.
Why Threads Isn’t “a Thing” in Egypt (Yet)
Despite big global growth, most Egyptians—both ordinary users and digital pros—barely notice Threads. Here’s why:
Invisible Local Presence:
There’s no official or third-party data showing significant Threads usage in Egypt. Even in the social media industry, few have met anyone who uses it regularly.
Other Platforms Dominate:
Facebook (56.4M Egyptian users), Instagram (19.4M), TikTok (41M+), and Messenger (50.2M) remain the real giants here. X (Twitter) is a niche market with only 5.2M Egyptians, yet it dwarfs Threads in local engagement.
No Local Buzz:
Threads is absent from Egyptian top app rankings and is rarely used for public campaigns, influencer work, or trending conversations. Most content, brand, and media activity stays on Instagram or TikTok.
Cultural Fit:
Egyptian internet culture thrives on platforms that already serve group chats, visual trends, and community news. There’s been little reason for people to shift routines and try Threads.
So, Why Should Egyptians Consider Switching from Twitter to Threads?
While Threads may be quiet in Egypt for now, recent moves by X (Twitter) and its owner, Elon Musk, are driving a global reckoning—a moment for reconsidering where we have public conversations.
Twitter’s Zionist Ties and Problematic Leadership:
Elon Musk’s public support for Zionist causes, controversial platform policies, and open tolerance for hate speech and misinformation have made Twitter a less safe space for many, especially across the Arab world.
Critics cite the platform’s failures in moderating anti-Palestinian rhetoric, mass banning of pro-Palestinian accounts, and selective silencing of marginalized voices.
A Cleaner, Less Toxic Alternative:
Backed by Meta’s resources and Instagram’s community standards, Threads offers better moderation and a less hostile environment for discussion.
Arabic-language support and Egyptian content are growing—even if slowly—in part because users are actively seeking alternatives to Musk’s policies.
A Chance to Build New Communities:
If enough Egyptian journalists, creators, and activists make the move, Threads could become a hub for open discourse without the baggage attached to Twitter. Early adopters have the best shot at shaping the space for everyone else.
So…Is Threads still a Thing?
Threads is far from “dead” on the global stage—its stats and user engagement rival Twitter.
In Egypt, it remains on the fringe, but disillusionment with X’s politics and Elon Musk’s ultra-controversial leadership is giving even skeptical digital natives a reason to consider the switch.
If you’re tired of Twitter’s hostile climate, one-sided moderation, or problematic ownership, now might be the right time to help shape something new, starting with Threads.
