Get ready to pack your bags and your excitement, because Saudi, the Heart of Arabia, has a summer calendar sizzling with once-in-a-lifetime experiences.

From vibrant coastal festivals to mountain escapes and stargazing in the desert, this is where ancient culture meets world-class entertainment. And if you’re wondering what Saudi is really like, think stunning landscapes, warm hospitality, and a spirit of discovery that pulls you right in.

Here are five unforgettable events to help you #ColourYourSummer in 2025.

Level Up at the Esports World Cup 2025 in Riyadh

Summer just got a major upgrade. The Esports World Cup 2025 is landing in Riyadh from July 7 to August 24 at Boulevard Riyadh City, and it’s breaking all the records. Expect over 2,000 elite players, 25+ global games, and a jaw-dropping $70 million prize pool.

But it’s more than just competition. Think interactive zones, meet-and-greets with gaming icons, themed pop-ups, and all-day family fun. Whether you’re a gamer or just in it for the thrill, this event will definitely colour your summer with action.

Soak Up Jeddah Season’s Coastal Cool

Jeddah Season is pulling out all the stops this summer, from the glittering Jeddah Yacht Club to immersive experiences at City Walk and historic vibes in Al Balad. Add to that concerts, foodie adventures, art shows, and a cool sea breeze, and you’ve got yourself a season you won’t forget.

Don’t miss:

• Forest Wonder (July 9 – August 22): An eco-themed adventure that brings nature to life.

• Circus 1903 (June 7 till June 11) : A vintage-themed spectacular with elephants, acrobats, and old-school circus charm
• West Coast Festival (July 1^st – September 24): Beachside vibes, local food stalls, and live music along Jeddah’s coastline
• Jeddah Shopping Festival (July 1 – August 31): Exclusive drops and unbeatable deals.

In other words: your seaside summer just got a cultural upgrade.

Catch the Mountain Breeze in Aseer Season

If your summer needs a breath of fresh air, literally, head to Aseer. At 3,000 meters above sea level, this misty green region is a paradise of cool weather, colorful festivals, and unbeatable views.

This season, don’t miss:

• Art Street in Abha and Al Muftaha Village: Where Saudi’s creativity explodes in every corner.
• Al-Qatt Al-Aseeri Workshops: At the Fatima Museum in Rijal Alma, get hands-on with this UNESCO-recognized art form.
• Al Habala Park and Sky Village: For ziplining, hiking, and mountain-top cafés.
• And of course, Rijal Alma, a historical gem perfect for culture lovers and Instagram feeds.

Discover Hidden Luxury on the Saudi Red Sea

Imagine this: kayaking through mangroves, e-foiling over glassy waters, diving into coral gardens, and watching the sun dip behind the horizon from your overwater villa. That’s the Saudi Red Sea, and it’s redefining paradise.

Hit up:

• Shebara Resort: Orb-like villas, moonlight massages, and wildlife encounters.
• Desert Rock: Adrenaline-filled adventures carved into sandstone.
• Sailing, Windsurfing, and Kayaking: Explore over 90 untouched islands on your terms.

Trust us, this is where beach bliss meets bold adventure.

Unlock the Magic and Scents of Taif

Here’s what’s blooming in Taif this summer:

• Rose Product Factories: Get a behind-the-scenes look at how Taif’s iconic roses are turned into luxurious oils, waters, and perfumes. Yes, it smells that good.
• Kaaki Palace: A hidden architectural gem where Roman elegance meets Hijazi charm, perfect for history buffs, design lovers, and Instagram shots.
• Arruddaf Park: Live music, dancing fountains, and late-night vibes wrapped in green open space. This is your go-to for feel-good evenings under the stars.
• Wahba Crater: Make the short road trip to this jaw-dropping volcanic site that’s 3,000 meters wide and 380 meters deep, part adventure, part photo op, and all wow.

Taif is more than a pretty face; it’s culture, nature, and sensory overload in all the right ways.

So, what’s your summer vibe? Whether you’re chasing mountain mist, diving deep into the Red Sea, or dancing in the desert, Saudi has a season that’s bursting with color, culture, and unforgettable moments.

This year, don’t just travel, #ColourYourSummer!

To learn more and plan your trip, visit the Visit Saudi website.